January 15th Poker news ... Poker Playergames at pokerplayergames.com
BWIN ENTERS INTO DIGITAL SPONSORSHIP DEAL WITH REAL MADRID
bwin.party digital entertainment plc (bwin) has said it is in the final stages of discussions with Spanish professional football club Real Madrid in an extension of their long-standing relationship which will see the two become official digital partners in a new multi-year deal.
The new digital partnership will follow the end of bwins six-year shirt sponsorship which the company said had been fundamental in establishing it as a leading online gaming brand in Europe.
The move to a digital partnership reflects a shift in consumer behaviour leading to bwin's sponsorship strategy focusing on social media, social gaming, online and mobile integration said a company statement.
Under the terms of the yet to be finalised deal, bwin will be positioned at the centre of promotional activities for the popular football club with integration of the bwin brand into Real Madrid's website, social media and mobile apps. Other initiatives will include the creation of co-branded gaming products, match day perimeter board signage and access to player for marketing campaigns.
Our decision not to renew the shirt sponsorship brings to an end one chapter in our relationship with Real Madrid which has delivered six highly successful years of brand promotion for bwin on the shirts of one of the worlds truly global football brands. We now look forward to beginning the next chapter by leveraging our brand strengths to drive revenue and create premium content for our customers and Real Madrids millions of followers. We remain committed sponsors and wish Real Madrid every success in the clubs pursuit of more trophies, said Norbert Teufelberger, chief executive officer of bwin.
Florentino Perez, President of the Real Madrid Club added: "Our partnership with bwin.party as our shirt sponsor has been very constructive and beneficial for both parties. We are pleased to have contributed to the success of the bwin brand and are grateful to have had the opportunity to learn and share experiences with one of the most dynamic and innovative companies.
GAMENET SIGNS INSPIRED VIRTUAL SPORTS
Italian operator Gamenet Italy has Bicimotos signed up for the Inspired Gaming Group's virtual sports for the Italian market.
Under the terms of the deal Gamenet customers will be able to bet on Inspired virtual events using Gamenet's own online platform at Gamenet.com as well at through over 100 retail betting shops in Italy.
Virtual sports on offer will encompass football, horse racing, horse trotting, greyhound racing, speedway, motor racing, tennis and cycling.
Gamenet joins a host of other Italian operators utilising Inspireds virtual sports offering that include SNAI, Sisal, Eurobet, Cogetech and Lottomatica.
Inspired has entered the Italian authority AAMS' homologation process following legislation that legalised fixed-odds bets on virtual sports events online. The company expects to have its products go live in July 2013.
Steve Rogers, Managing Director of Inspireds Virtual Sports division, commented: This is a very special moment for the new Virtual Sports market in Italy and for Inspired. Our years of experience worldwide have demonstrated that our virtual sports products generate incremental revenues for sports betting operators across all channels. Our premium content package continues to deliver revenues far in excess of those of our competitors. We supply our virtual sports to many of the worlds most successful gaming companies and were delighted to announce Gamenet as a new customer.
POKER ACES IN ANOTHER MAJOR CLASH
Online poker railbirds at the virtual high stakes tables on the Full Tilt Poker site were treated to another series of epic confrontations between Ben Bttech86 Tollerene and Viktor "Isildur1" Blom this weekend as the two mixed it up once again.
InfoPowa readers will remember previous high-value PLO heads up games in which amounts in the millions have changed hands between the two young poker aces, most recently last week's clashes when Blom took Tollarene for over $700,000.
On Saturday Tollarene took his revenge on the $500/$1,000 CAP PLO tables at Full Tilt, sending the Swede home nursing a $400,000 loss at the end of the session.
Typically, Blom was back looking for more action on Sunday and Tollarene was only too happy to oblige, with the duo playing a thousand hands, again on the nosebleed PLO tables.
It was not a good day for Tollarene, who was down $880,000 at the end of the session, according to the High Stakes Database.
Railbirds who have developed a taste for the aggressive and fast moving clashes between these two talented players will almost certainly have more excitement in store.